(This is the case with most blogs. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. Gain a competitive edge in the ever-changing world of search. Feb. In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. GoDaddy Pro Learn more. It was also very directory-driven. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. ”. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. org, microdata, and structured data. Google, like regular people, uses reviews as signals of trust. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. These ranking factors serve as useful guidelines for SEO’s and content marketers to optimize their. Back in 2012, serpIQ conducted a study involving more than 20,000 keywords. The higher your PageRank score is, the more likely it is to rank for a given target keyword. Dr. This becomes obvious when you consider how few searches end up at the later results pages. Examples of SERP features are: featured snippet, direct answer, local pack, people also ask, top stories, knowledge panel, etc. Robertson, Karen Spärck Jones, and others described as the Okapi BM25 formula. ) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc. First, head over to the Google Search Console’s Performance Report. Search of keywords regarding those topics in the main search engines Step 4. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. Brian Dean and his team on Backlinko ran their own analysis of search engine ranking factors. Keyword Appears. " It's a big, beautiful search feature. Moz is one of the most well-known SEO software systems on the market. state-of-the-art on search engine optimization, crawling techni-ques and the ranking factors, under the prism of user experience, in a social and semantic web context. Creating Value. For as long as online local business reviews have existed, the majority of industry discussion has been about how the ratings, number and text of reviews may impact local search engine rankings. CPC pricing is also called PPC or pay-per-click. mobile: Finally, take a look at how your desktop and mobile CTR size up. The SEO Competitive Analysis Checklist. Zhang, S. Improve your customer experience and boost rankings. All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links. Google Search Console: Best for debugging your site. MozBar See top SEO metrics for free as you browse the web. In general, the. Today I am going to. October 17, 2015 In Artistik Blog, Uncategorized By artistikdesigns Moz Releases Search Engine Ranking Factors Moz released its 2015 Search Engine Ranking Factors. The age-old saying, “Content is King,” means more than it ever has. The short answer is "no," but there's more nuance to it than that. In that study, we found a clear correlation between a faster time to first byte (TTFB) and a higher search engine rank. Ranking factors survey The transformation of the Web from a read medium to a read/Last but not least on our list of local search ranking factors is the Domain Authority (DA). Search engine spiders find out your page loading speed by your web page’s HTML codes. About Us; Service Commitments; Our Online ReviewsStep 1: We review where the website is now in terms of what’s ranking, what the top pages are, and create benchmarks for key SEO and website engagement stats. The survey known as Local Search Ranking Factors has been an industry favorite since its inception in 2008. It’s content, and links pointing to your site. Gain a competitive edge in the ever-changing world of search. 5, the adjust negative values back to 0. 2. Moz rank exists to calculate the search engine optimization ranking of a particular web. Due to the presence of a vast number of websites, the Search Engine has a crucial job of providing the relevant pages to the user, Search Engines such as Google, use Page Ranking Algorithm to rank. The score is a 0-100 scale, with higher scores indicating a higher likelihood of ranking in the top positions of the search engine results pages (SERPs). 31x. Moz Releases 2015 Search Engine Ranking Factors Study Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation study. Google and other search engines consider website speed as one of the ranking factors because it directly impacts user experience. com WHITE PAPER The Top 20 Local Search Ranking Factors 2017 An Illustrated Guide Visit moz. Page speed is a SUPER-important ranking factor not just for Google but also for Bing. The following are some of the ranking. " People are advised to "create. Recent research suggests that “high-quality backlinks account for 30% of your overall page score in Google. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. 2. This way, it’s difficult to build authority and search engine rankings by capitalizing on dozens of domains owned and managed by the same person. The scores of 0. com. Source: Google CTR Stats. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. So, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most important google ranking factors this year—2017. Therefore, it's quite unlikely that any one factor will be dominant. 2. Moz released their local search ranking factors study results for 2017. Ahrefs Rank (AR) is a concise measurement of backlink profile quality. Ranking in any search engine is so vital for any digital marketing strategy. MOZ uses the Page Authority (PA) metric that reflects the. Moz Local Raise your local SEO visibility with complete local SEO management. 2017 Search Engine Optimization-Plan For Long-Term SEO. Google uses hundreds of ranking signals, with many variables. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Local search ranking factors: 1) The components that contribute to the rankings of a local business. Here’s how to do that in five steps. #1 On-Page SEO. While much of the SEO world spend too much time speculating about new search engine ranking factors instead of focusing on implementation & running a great business – understanding the local search ranking factors with the help of studies conducted by companies like Moz do help give a better understanding of areas that are worth allocating. Locate MozBar and click on the pin icon to pin the MozBar in your browser. 0 + 0 – 0. Ensuring your images are optimized for search helps the. This year's panel of experts possesses a truly unique set of knowledge and perspectives. com (US). The domain authority score ranges from 0 to 100. Ahrefs Rank. They may also use it for some queries and not others. Hence, Google Ads is called PPC or pay-per-click advertising. Rankings. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. 2. RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. Backlinks decreased slightly in value in Q3 2023 (15% → 14%), but they remain the third most important factor in Google’s algorithm. While technically not part of the audit itself, these are simple checklist items to help deliver the best data, gain access to additional tools, and in most cases, make the auditing process a hundred times easier. 20. They are, in order, add, subtract, divide, multiply, raise to the power of, and return x percentage of. Northcutt: Google Ranking Factors. Today, we've released a new version that addresses many of the issues…A study by Brian Dean’s Backlinko that looked at over 11 million search results to come to 11 conclusions about ranking factors. In order for a. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021. #5 Online Citations. The following are three of the most effective ways that you can increase your Page Authority: 1. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. SHARES. Finally, even if your content does rank, search engines may pick the wrong URL as the "original. Our team of experts understands the various search engine-ranking factors and we significant amounts of time learning and staying abreast of changes before. Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher on search engine results pages (SERPs). Working with Matt Peters from Moz, we tested the performance of over 100,000 websites returned in the search results for 2000 different search queries. The many goals of this form of promotion can include improving customer. The web is in a golden age of front-end development. On-Page Optimization. Backlinks: Links from other websites to your website. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. org is a project that provides a particular set of agreed-upon definitions for microdata. Now that you are familiar with local SEO, you’ll know there are two main areas to target. Moz is outstanding at building a base foundation for digital marketing, their content guides and so on are really well written and can help tremendously. The two-part. JavaScript and technical search engine optimization (SEO) are experiencing a renaissance. it may take months to rank in the top 10 search results. BrightLocal: Best for local search engine optimization (SEO) AnswerThePublic: Best affordable SEO tool. 4. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. However, Google’s John Mueller has said “ domain age helps nothing “. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. Everybody talks about how "content is king. Today I am going to share some of what I found. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. Advanced SEO. Northcutt: Google Ranking Factors. I believe the future of search can be categorized by what I will call The Six V's: value, validity, variety, vision, volume and visitors. Dr. A page’s title tag can be displayed as part of the search snippet in a search engine results page (SERP). First, head over to the Google Search Console’s Performance Report. Domain Authority (DA) is a search engine ranking score that was originally developed by Moz that predicts how well a website will rank on Google search. Leverage The Competition. The difference between Schema. The following data represents the opinions of our respondents of the various. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. US database 40 000 000 keywords. The short answer is: Satisfying search intent is a primary goal for Google, which in turn makes it a primary goal for SEOs. 1. Personalization refers to how well your business, content, and site are maximized for a targeted audience. com (760) 227-2720 Home; Why Choose Us. 87% of smartphone owners use a search engine at least once per day. In fact, a. This page includes a full timeline of confirmed Google algorithm updates. It’s likely that a site with a volatile domain history can negatively impact your SEO efforts if you purchase that domain. This element forms the clickable headline for the search result and is important for user experience, SEO, and social sharing. In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. The update was confirmed on the 22nd but may have rolled out as early as the 19th. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind various ranking factors, which have been with us since day one of search engine optimization, and gives us some improved definitions and vocabulary for those ranking factors to clear up our communication around them. Current work discusses the evolution of search engine ranking factors in a Web 2. 8. Presumably, Google relied on desktop page speed until then, and the rollout of the mobile-first index has resulted in them adding in speed as a factor there. On-page Google ranking factors. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. All 200 (Known) Ranking Factors. The “Core Web Vitals” report in Google Search Console provides a good overview, too. Microdata is one form of structured data that works with HTML5. Let’s come up with the first one links. Before improving your SEO ranking, you’ll need to know your starting point. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. A large portion of Google’s algorithm is focused on how the outside world (the web) views the trustworthiness of your website. Full keyword analysis with Ranking. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021. Many SEO industry professionals use this score as a metric for evaluating search engine promotion strategies. Here are 9 steps on how to increase domain authority of your site for a higher rank on search engines. A 2017 study by Ahrefs found that only 5. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. The number of external links you receive is important. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. . e. 307 are both very strong correlation scores in an environment as complex as organic search. The results of another experiment appeared on Search Engine Land last August and concluded that CTR isn't a ranking factor. The difference between Schema. Gain a competitive edge in the ever-changing world of search. us tags in 2005, closing in on Vaughn’s “diligently updated” Google. In 2009, 72 SEOs participated in the data gathering process, answering survey questions that consumed hours of time. This year's panel of experts possesses a truly unique set of knowledge and perspectives. Sneak preview of some key takeaways from the 2017 Local Search Ranking Factors SurveyJust released: 2017 Local Search Ranking Factors survey results After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. AMA”. 1. 10. SEO Facts and Figures – The Basics. September 11, 2017. Similar to the previous year, signals were the most influential category of ranking factors in 2017. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. Search engines want to reward content that is useful, informative, valuable, credible, unique, and engaging with better. Some intrepid data scientists (with computers powerful enough to analyze millions of search engine rankings pages) have tried to find out how just much page speed affects. Methodology. If you're enjoying this chapter so far, be sure to check out the keyword research episode of our One-Hour. ago. ; Google’s SEO starter guide, Search Quality Guidelines, and Search Central web. Overview Every two years, Moz runs a Ranking Factors study to determine which attributes of pages and sites have the strongest association with ranking highly in. A meta description is an HTML element that provides a brief summary of a web page. 1. HTTP) Websites that are mobile. (The full quote is: “Yes; I can tell you what they [the number 1 and 2 ranking factors] are. 1. 2015 Ranking Factors Expert Survey. DA scores are available in the following Moz tools and features: • Link Explorer • MozBar • Keyword ExplorerPigeon Expands (UK, CA, AU) — December 22, 2014. In general, the more valuable a keyword is, the more people compete for it. Core study results. SEO stands for search engine optimization. The biggest on-page factors that affect search engine rankings are: Content of Page. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP status, and more. These examples represent true contributions to the search and marketing industry, and are inherently useful. You can check your website’s DA score by using the free domain SEO analysis tool by Moz. 1. And to be with the likes of Backlinko, Moz and SEM Rush, that’s pretty good. Create Fresh Content. A study by Ahrefs showed that 55. Quality Content: The most important SEO factor. This data was pulled from a reputable local SEO industry study that has been going on since 2008. Two of the most prominent tools used to measure the authority and quality of websites are Moz’s Domain Authority (DA) and Ahrefs’ Domain Rating (DR). DR 20–40: 603 ref. The single most important Google ranking factor is the quality of your content. GMB signals now make up 25% the local pack/finder pie chart. The SEO industry is worth over $80 billion. Moz released their local search ranking factors study results for 2017. It's free to sign up and bid on jobs. Search for jobs related to Search engine ranking factors 2017 moz or hire on the world's largest freelancing marketplace with 22m+ jobs. Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. • 7 yr. To stand the best chance of ranking, you need to do your research and craft your blog posts for SEO. This number is significantly higher than the one for 2018 when businesses were estimated to spend $72 billion on search engine optimization. Search intent is simply a term that describes what the user is trying to accomplish with a search. Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. 0 context. But this test had a pretty significant flaw — it relied on bots artificially inflating CTRs and search volume (and this test was only for a single two-word keyword: "negative SEO"). One of the two most important Google ranking factors (along with links). His specialties are advanced SEO, business practices, local SEO, technical SEO and tools. meta description) of this page on a SERP. Watch the Whiteboard Friday. In its early years, Google only made a. 87. 67% of clicks go to the top five websites in search engine results and the results from 6 to 10 yield less than 4% of the clicks. In general, the. by Moz to help predict how well a website will rank in search results. And hit “Compare” to compare desktop vs. Personalization Ranking Signals. To determine which number corresponds to which category, navigate to the category on Amazon and find the number Amazon uses in the node parameter in the URL. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. technical factors that MOZ. Confirmed. Contact Abhishek directly. Explore the factors that can make or break your SEO success. So, the search engine is naturally more fond of pages that cover a topic in detail than the ones that discuss only parts of it. One of the strongest signals, and one of the strongest ranking factors in general, is backlinks—links from other websites pointing to your site. Search engine optimization) is the process of improving the quality and quantity of search engines [1] [2] SEO targets unpaid traffic (known as "natural" or " " results) rather than direct traffic or . 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. READS. Individually owner-verified local Plus page. Google uses three metrics to do this: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). High numerical Google ratings. Relevance vs Ranking Conceptually, we can separate relevance determination from ranking the relevant documents, even if they are implemented as a single step inside a search engine. For example, if a user searches “How. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. 2015 Search Engine Ranking Factors — Moz. What are On-Page Ranking Factors for SEO? On-page ranking factors can have a big impact on your page's ability to rank if optimized properly. And highly deserved! We want it. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. On a page level, the most important factors included keywords present in the title element and main content area of a page, the uniqueness of content, mobile. Boston — February 1, 2003. Last year, I wrote a post taking a rough guess at the macro. Backlinks are one of the most prominent factors that search engines pay attention to and it’s no secret that they play a major role in helping content perform well in Google search results. Create original and helpful content. Reviews (17%) 2. I've speculated previously that, as the adoption rate increased, Google would have more. Good, fresh content is the best way to assure a good Page. Here are the top five resources for Google ranking factors. Join to view full profile. Based on this, we knew we should include the word "Google" in the title and try to rank for terms about "ranking on Google. DA scores range from one to 100. Search is a complex environment to evaluate. Part 1: On-page factors Part 2: Keywords Part 3: Quality content Part 4: Content freshness Part 5: Duplicate content and syndication Part 6: Trust, authority and expertise Part 7: Site-level signals Part 8: Internal links Part 9: Outbound links Part 10: Backlinks BONUS: RankBrain Part 1: On-page factors SEARCH ENGINE RANKING FACTORS ANALYSIS Moz Digital Marketing Company Survey Study by Lucio Lanzarini de Carvalho. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce. Here are the top five resources for Google ranking factors. Unpaid traffic may. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. Rather than dumping 24 maps on the page, here they are in a Slideshare that you can click through: Proximity is the New Top Local Search Ranking Factor from Darren Shaw. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. A/B testing. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. Here are 9 steps on how to increase domain authority of your site for a higher rank on search engines. You can use Search Visibility to get an overview of how well your site is performing in the organic search results. Read the article. Country Code TLD. A website can have a high on-page SEO score but a low link authority due to several factors, such as limited backlinks, poor-quality backlinks, being in a niche industry, limited content, and a. See full list on moz. In November of 2004, after much internal wrangling, Fishkin decided to open the virtual doors to a blog called SEOmoz out of sheer frustration with the "opaque, secretive world of SEO and the lack. Proximity to Searcher is the New #1 Local Search Ranking Factor Darren Shaw, February 22nd. While it could not be outright proven that decreasing TTFB directly. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews:While it’s likely that Google launched algorithm updates to respond to these changes, COVID-19 itself reshaped global behavior and search rankings along with it. Microdata is one form of structured data that works with HTML5. When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. The Moz Story Moz was the first & remains the most trusted SEO company. 1. 6. The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide ‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President. 2017 · 1 min read. org, microdata, and structured data. Step #3: Review the Keyword Ideas. 2. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. However, once you stop being a beginner and you're looking at much more advanced technical SEO this is where Moz falls short sadly. Monthly SEO packages. Here’s how to check your historical domain authority step by step. Backlinks are the lifeblood of SEO today, just as they were 10 years ago. 33% of searches result in a page one organic click. See, there’s no set MozRank score you must achieve to rank on search engines. February 7, 2019. 0 and Web 3. Search for jobs related to Moz local search ranking factors or hire on the world's largest freelancing marketplace with 22m+ jobs. Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc. Search Engine Roundtable. org page in the screenshot below is because Google's algorithm has sorted it thusly. From "15 SEO Best Practices for Structuring URLs" 2. Check Your Domain Authority for FreeIn Moz’s 2017 Local Search Ranking Factors Survey, industry experts come together to help businesses and marketers make sense of these factors, narrow their focus, and gain a better understanding of what drives local search results. Track desktop rankings across the top search engines in 200+ countries. Low quality, irrelevant or. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. In this mental framework, the relevance step first makes a binary (True/False) decision for each page, then the ranking step orders the. Search visibility measures how visible your brand is in the market. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. I'm thrilled to announce that after months of hard work, SEOmoz's biennial Search Engine Ranking Factors is finally launching. Before we hit our top 10 ranking factors, let’s make sure we’re all on the same page about monitoring and tracking ranking. Matt Peters, new data partners, and over 150 search. It is what the user came to see and is thus. Page Authority is based on data from our web index and takes. 0 and Web 3. These signals include factors from On Page Content, Technical Factors, Backlinks, Social. In this new guide you’ll learn how to: Optimize your content for search engines. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. Rankings. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. We've released some of the 2013 data. On March 5, Google’s Matt Cutts confirmed the “minor change,” adding. Google uses a multitude of factors to determine how to rank search engine results. the Beginner's Guide to SEO and the Search Engine Ranking Factors were. On-page SEO tips for 2022. The philosophy behind it all was that when you want to see the best results. On-page signals account for. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. Projecting the fairly stable trend line forward, the data suggests that HTTPS could hit about 65% of page-1 results by the end of 2017. The longer a user waits for the target page to appear, the more likely they'll bounce away and head to a competitor. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. This near-annual survey was first created by David Mihm over a decade ago, and polls around 50 local SEO experts, asking for their opinions on which activities and factors impact local. And hit the ‘Add to Chrome' button. 16. 👋 Hey there!. #6 Behavioral Signals. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Moz API Power your SEO with our index of over 44 trillion links. 2 or higher already start to suggest (but not prove) the existence of a relationship. 4. Search Visibility is one of the first metrics you'll see in your Campaign Dashboard. Here's the latest from 2015, where respondents rated the relative levels of influence exerted by broad areas of ranking factors on a scale of 1 (not influential) to 10 (highly influential): 1. 2015 Ranking Factors Expert Survey. Best Free & Paid SEO Tools We tested and reviewed 177+ free and paid tools. In this session, they shared the results of their analysis of that study and more. ”) April 2014: Matt Cutts confirms that Google. The web is full of highly competitive pages but the content that is truly optimized for certain keywords and topics will truly take the ranking cake and it is. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results.